About As We Change
As We Change catalog was first introduced into the market way back in 1996. In essence, it was the brainchild of 4 San Diego business ladies whose exact age varied from 40 to above 50. It came about as a direct product of their own growing interest in the changes that happen to women during midlife. This includes the pre-menopause and menopause stages of life. As We Change catalog was the very first nationwide mail-to-order variety, which primarily focused on the needs and inclination of ladies above the age of 40. The website Aswechange.com was launched 2 years later and was a response to the increasing number of women who opt to shop online. It was specifically designed to mirror the print as we age catalog in offering the items mature ladies want.
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