Ouidad offers a range of hair care products aimed at taking proper care of your hair curls. Dubbed the “Queen of Curl”, Ouidad is a globally recognized salon owner, hair stylist, writer and mentor. Recognized by many as the pioneer of the curly hair revolution, she opened the very first hair salon in the nation to cater sorely to curly hair in the year 1984. Over the years, Ouidad has developed a range of styling techniques and a variety of revolutionary curl optimization and hair care products that have transformed the lives of many people in the curly community. Widely sought-after by peers and magazine editors for her vast knowledge and experience, Ouidad aims at empowering both curly people and hair stylists with specialized training. Ouidad understands and likes curls and are recognized as the “curl experts” to look up to.