Email Marketing – Give That Extra Push Your Business Needs

September 25, 2017September 25, 2017 Lux Leave a comment

Email Marketing is a time-tested platform to stay connected with your customers

email marketeing

Your smartphone buzzes suddenly. You know that a new email just landed in your inbox! Today in the generation of the smartphones, you get the notifications as and when you get an email. Imagine how easy it has got to communicate with the customers. As compared to the traditional mail advertising, the email marketing has evolved to be one of the biggest marketing strategies the world has ever seen.

Email marketing Vs. Traditional mail marketing

traditional mail

What is email marketing? When they invented World Wide Web, one of the many things that skyrocketed is the email marketing. As of today; the email marketing is just a second-best marketing strategy after the search marketing where the SEO and Google AdWords play a significant role. As opposed to the traditional mail marketing, which reaches the audience only when the customer checks the mail, the email marketing ensures timely delivery of the newsletters from the businesses. The other reason why the companies resort to email marketing is the fact that the latter is one of the cheapest forms of marketing.

However, the companies need to work towards an efficient email campaigning. The customers should not be led to believe that their inbox is being spammed. This one of the primary reasons why the traditional mail marketing still exists in today’s generation.Due to a casual approach adopted by a few advertisers, the customers assume that they are being spammed and tend to take the direct mail more seriously.

The above scenario can be brought under control to a major extent. The subscribers are now offered the choice to opt out of the subscriptions in case they are not interested. To avoid such a case though, a few pointers below can help the business take up a much efficient approach to touch base with the customers.

Email marketing needn’t be spamming

email marketing is not spamming

With a few companies’ negligence to come up with a proper worked out strategy to build a healthy relationship with the customers, many of them assume that their mailboxes are being unnecessarily spammed. They think twice before sharing their email ids with the advertisers. However, we have worked out a few essential steps that can help you establish a strong rapport with your customers.

Identify customer needs ⇒ shape your goals

launching a new product

The email marketing is one of the proven strategies to hook the customers. There are apparently 3 x more email accounts than a Facebook and Twitter accounts put together, which means as advertisers, you are more likely to get a response through emails than a Facebook/Twitter account.

The key is in identifying what to communicate with the customers. Establish a goal, be precise in what you are trying to communicate to the audience.

Are you launching a new product that the customers need to be aware?
Are you offering a huge discount during a festival season?
Are you launching a new website?
Intend to communicate about a new upcoming event or a function?

Identifying the goal helps you stay focused on the clear communication and before you know the customers start anticipating the emails from you.

Email list is important

grow your email list

Reports say a welcome letter is a key to set a foundation, to embark on a new relationship with the customers. The next is however to engaging the existing clients. As customers are God, giving them, the top priority is always important. Import the list of existing customers to the email marketing tool makes more sense than adding new customers to the list.

Once done, the next step is to identify the new customers.

The top email marketers follow the trend of a two-step campaigning formula-

Compelling content + easy subscribe opportunities= large email list

To create a compelling content should be your next step.

Focused Content is the magnet

product launch

Instead of going for just the newsletters, finding newer ways to stay connected with the audience helps build their trust. It could be the current discounts being offered or sending out the best samples of the blog content on your website, or it could be to pass on the information like the free shipping upgrade; this is the content that enlightens the audience and motivates them to subscribe.

Newsletters about the most happening things in a company are one of the best ways to stay in touch with the customers. Out of sight is out of mind. The newsletters help in staying on the top of the customers’ minds.
An email campaign letting the customers know of your recently launched products encourages them to indulge in buying.
Letting the customers know of the latest deals and discounts urges them to buy the products right away.
An email invitation to events to educate the customers to bring awareness about the latest products is the best way to keep the customers engaged.

Use the email marketing tool like Getesponse.com in addition to following the strategies mentioned above adopted by top companies to build a robust email campaign.Top companies like Hilton, Avon, Citroen are their trusted customers who regularly depend on email campaigns to spearhead sales. Make GetResponse.com, the best online marketing site, your partner today to deliver business not just to the customers’ doorstep but right into the house-the Inbox.

Avail the 30-day free trial to make use of the top email marketing tool available today through GetResponse coupons or to find the best email marketing software at discounted prices.

All Hallow’s Eve of Yesteryears n Fun Halloween of Today

September 21, 2017September 22, 2017 Lux Leave a comment

A complete guide to various Halloween traditions, Halloween shopping, and Halloween costumes.

Happy Halloween

Halloween is not just about wearing spooky costumes or intimidating people. There is a lot more to it than it meets the eye. As the story goes, the idea was to dress like the ghosts of the dead to trick those into believing that we are one of them. The Americanized Halloween we see today, is in fact, a Celtic tradition with its origins in Britain.

Let’s catch up on the history for a bit…

Halloween zombies

Celebrated every year on October 31^st, the Halloween marks the ending of the summer and beginning of the dark winter. According to the popular belief, on this particular night before the All Saints Day observed on November 1^st, the wall between the living and the dead blurs out. The spirits in the state of confusion enter the world of the life and destroy the crop and cause trouble to the living.

The remarkable tradition of dressing up like ghosts goes back to 2000 years ago. The Celts apparently used to dress up in white costumes and blackened faces to dress the ghosts.
The Christians adopted the pagan celebrations by the 11^th century. During this era, the trick or treating tradition began. The children would go dressed as angels, demons or saints asking for soul cakes in exchange for their prayers for the lost souls.
During that time, part of offering prayers for the dead involved cross-dressing as well.
Slowly all the Christian nations of the world today celebrate the Halloweens.
In the 19^th century, the prayers transformed into songs, poetry, and jokes negotiating for fruits and candy in return. The dressing also underwent a change and costumes began to look more exotic and adventurous such as Egyptian pharaoh or like a bat.
By 1970s, the people took towards the pop culture theme. The culture of throwing Halloween pranks, dressing up as zombies, waking up the people from sleep started becoming popular.

Halloween is more widespread than we think…

Halloween traditions

With its roots in the United Kingdom, the Halloween tradition or similar celebrations manifest in different parts of the world in a wide variety of ways.

Mexico: Known as El Dia de los Muertos (the day of the dead), the Mexicans also celebrate the 3-day long festival from October 31^st.
Brazil: The South American nation popularly known for beauties and soccer also celebrates Halloween though not as a major festival.
Chile: As a token of remembrance of the dead, Chile also observes Halloween by organizing costume and masquerade contests and decorating the tombs of the dead.
Germany: This nation has been following the age-old tradition by hiding the knives on the Halloween night to prevent the ghosts from causing any harm.
Greece: The Greeks celebrate a similar festival called the Apokrias in the month of
Thailand: The Halloween culture though not adopted by the nationals of the country, the expatriate population has made the Halloween celebrations hugely popular.
Czech Republic: Dusicky, is the festivals celebrated by this nation to mark the day of the dead.
Spain: Spain celebrates the day of the witches called El Dia de las Brujas on October 31^st. However, the Americanized Halloween celebrations are slowly catching up in the nation.
Italy: “The Souls Day” is celebrated in Italy on November 1^st with traditional food and customs.
Philippines: They celebrate the Halloween version called Pangagaluluwa where the children sing songs in exchange for candies and sweets.
Japan: The Japanese celebrate Matsuri or Urabon in the similar lines of Halloween in the middle of the year as opposed to the October Celebrations.
China: Halloween is popular in China due to the Americans and Canadians who migrated to China.
South Korea: The Asian nation celebrates Chusok, which is similar to the Halloween celebrations in August.

Fun with Halloween Costumes …

The Halloween tradition which started on a more serious note slowly transformed into a festival of fun and enjoyment. Today, it is all about carving pumpkins, playing pranks, dressing up in spooky Halloween costumes and lots of candies. During this time, the young and the children constantly feel the pressure to come up with the right outfits. However, for the upcoming Halloween try out our store suggestions and Halloween costume ideas to find the best Halloween costumes online.

We made sure that the list includes unique Halloween costume ideas that are far from racial stereotyping or being offensive but at the same time are creative to the core.

Group Halloween costumes:Wholesalehalloweencostumes.com offers cheap Halloween costumes at wholesale prices. They are hugely popular for group and couple Halloween costumes collections. Alice in Wonderland, Jurassic World, Queen of Hearts and Ghostbusters are only a few of their best-selling group themes out of a wide variety of choices they offer. Get additional discounts on the purchase through Wholesale Halloween costumes coupons. You can match up with the right accessories from the vast collection the store offers to complete the ensemble. They offer Halloween clearance sale as well.

Trendy Halloween costumes:

Frozen Halloween costume

Get the Frozen Elsa look for $22.95. Trendyhalloween.com offers an outrageous collection of the latest and the happening Halloween costumes. Try their Guardians of the galaxy, Donald Trump, Star Wars ideas or go by brands with Harry Potter or Frozen themes to standout from the crowd with a creative outfit. Avail crazy discounts this Halloween with Trendy Halloween coupons.

Retro Halloween costumes:

Grease Halloween costume

Get the Grease look for $35.95. Costumekingdom.com has a specialized assortment of retro outfits. Bring the favorite spooky characters from the 80s back to life this year with Beatles, Captain America or Grease costumes. Check out their collection and do not forget to save big through Costume kingdom coupons.

Kids Halloween costumes:

baby Halloween costume

Plush Puppy Toddler look available at $29.99. One of the best online stores for kids is the halloweenexpress.com. Check out their video for creating a unique Halloween outfit all- by-yourself on their website. Click on Halloween Express coupons for extra discounts.

Cheap Halloween costumes:

baby Halloween costumes

Get the Baby Count Dracula look at $20.31. For popular Halloween costumes for fewer prices, try costumes4less.com. Right from baby Halloween costumes for infants, toddlers, girls, and boys, teens, young men and women, the store offers cheap Halloween costumes for all age groups. Avail additional discounts through Costumes 4 fewer coupons.

Post more costume ideas or store recommendations in case you have any, in the comments window below. Let’s make Halloween more fun this year without putting too much pressure on pockets.

Without CCTV Installations, You’re Inviting Crime

September 18, 2017September 18, 2017 Lux Leave a comment

A case of pure negligence that led to a serious offense…

Burglar checking out the premises

In this blog post, we would like to report to you a crime which is not registered with the police. There are certain things experience unfolds, one of them is- incidents happen when you least expect. The importance of CCTV installations is undermined more often than not. However, what follows next might convince you to reconsider your strategy.

The background

Imagine a scenario when a new office, a fresh start-up was put up under certain budget constraints. The company head being a young entrepreneur operates with a certain ideology and not very mindful of the crimes that take place. Getting down to the brass tacks, the CEO decided to invest in other aspects of the business rather than on security concerns. What happened next had changed the perspective of the firm owner.

The crime

Observing the lack of security cameras and helplessness in the business center, a commoner without any criminal record resorted to crime. All the laptops, electronic and business equipment were stolen. On the whole, the net loss couldn’t have been much, but for a start-up, it was a huge setback. The point we are trying to make is- the absence of proper security induces criminal thoughts in a conscientious person.

The Solution

Security cameras for safety

Well-placed security cameras are not just capable of tapping the crime rate; the sky is the limit to imagine the productive use the CCTV cameras could bring.

Crime rate can be controlled.
Helps in capturing the perpetrator of the offense.
Increases the productivity of the employees.
CCTV footages can be produced in the court of law as the evidence of a crime.
The researchers can study the human/animal behavior for their thesis.
Hospitals can keep an eye on the behavioral patterns of the mentally disturbed patients in a facility
Security cameras usually help in preventing the vandalism of the office/domestic premises as well as parking lots.

Are CCTV cameras required?

CCTV cameras for controlling crime

Everything boils down to safety and security. What is the point of acquiring wealth when the human lives are at stake? The instance where the criminals were nabbed in various crimes was due to the presence of safety cameras. However, what we would like to impress upon is the fact that why not nip the crime in the bud by placing the CCTV cameras at strategic locations protecting the property round the clock. We say it is a worthy investment as compared to the manual protection as humans are after all fallible.

HD Wire-Free Security System

HD Wire-Free Security System

In case you happen to be the one looking for a cable-free but an active security system, then the four-camera HD wire free security system could be the solution you are looking for. The package consists of absolutely four battery-operated 1080 p security cameras with most advanced night vision and a DVR with 1-terabyte storage. This system offers one of the best surveillance systems with full coverage area due to the four-camera placement which is however extendable to six. This CCTV camera system is available for $699, however, with Lorex Technologies coupons the product is offered for just $329.99.

4K Ultra HDIP NVR System

4K Ultra HDIP NVR System

With 4K 8 MP cameras, the precision of the footage can be palpable. The set of 4K and 2k security cameras are capable of delivering footages with stunning clarity. The latest system of high-definition security cameras which are available at $1,999 is now available at 15% discount through Lorex Technologies coupon codes.

Try out their latest range of security cameras and save big on your robust security system.