Email Marketing – Give That Extra Push Your Business Needs

Email Marketing is a time-tested platform to stay connected with your customers

email marketeing

Your smartphone buzzes suddenly. You know that a new email just landed in your inbox! Today in the generation of the smartphones, you get the notifications as and when you get an email. Imagine how easy it has got to communicate with the customers. As compared to the traditional mail advertising, the email marketing has evolved to be one of the biggest marketing strategies the world has ever seen.

Email marketing Vs. Traditional mail marketing

 

traditional mail

What is email marketing? When they invented World Wide Web, one of the many things that skyrocketed is the email marketing. As of today; the email marketing is just a second-best marketing strategy after the search marketing where the SEO and Google AdWords play a significant role. As opposed to the traditional mail marketing, which reaches the audience only when the customer checks the mail, the email marketing ensures timely delivery of the newsletters from the businesses. The other reason why the companies resort to email marketing is the fact that the latter is one of the cheapest forms of marketing.

However, the companies need to work towards an efficient email campaigning. The customers should not be led to believe that their inbox is being spammed. This one of the primary reasons why the traditional mail marketing still exists in today’s generation.Due to a casual approach adopted by a few advertisers, the customers assume that they are being spammed and tend to take the direct mail more seriously.

The above scenario can be brought under control to a major extent. The subscribers are now offered the choice to opt out of the subscriptions in case they are not interested. To avoid such a case though, a few pointers below can help the business take up a much efficient approach to touch base with the customers.

Email marketing needn’t be spamming

email marketing is not spamming

With a few companies’ negligence to come up with a proper worked out strategy to build a healthy relationship with the customers, many of them assume that their mailboxes are being unnecessarily spammed. They think twice before sharing their email ids with the advertisers. However, we have worked out a few essential steps that can help you establish a strong rapport with your customers.

  1. Identify customer needs ⇒ shape your goals

launching a new product

The email marketing is one of the proven strategies to hook the customers. There are apparently 3 x more email accounts than a Facebook and Twitter accounts put together, which means as advertisers, you are more likely to get a response through emails than a Facebook/Twitter account.

The key is in identifying what to communicate with the customers. Establish a goal, be precise in what you are trying to communicate to the audience.

  • Are you launching a new product that the customers need to be aware?
  • Are you offering a huge discount during a festival season?
  • Are you launching a new website?
  • Intend to communicate about a new upcoming event or a function?

Identifying the goal helps you stay focused on the clear communication and before you know the customers start anticipating the emails from you.

  1. Email list is important

grow your email list

Reports say a welcome letter is a key to set a foundation, to embark on a new relationship with the customers. The next is however to engaging the existing clients. As customers are God, giving them, the top priority is always important. Import the list of existing customers to the email marketing tool makes more sense than adding new customers to the list.

Once done, the next step is to identify the new customers.

The top email marketers follow the trend of a two-step campaigning formula-

Compelling content + easy subscribe opportunities= large email list

To create a compelling content should be your next step.

  1. Focused Content is the magnet

product launch

Instead of going for just the newsletters, finding newer ways to stay connected with the audience helps build their trust. It could be the current discounts being offered or sending out the best samples of the blog content on your website, or it could be to pass on the information like the free shipping upgrade; this is the content that enlightens the audience and motivates them to subscribe.

  • Newsletters about the most happening things in a company are one of the best ways to stay in touch with the customers. Out of sight is out of mind. The newsletters help in staying on the top of the customers’ minds.
  • An email campaign letting the customers know of your recently launched products encourages them to indulge in buying.
  • Letting the customers know of the latest deals and discounts urges them to buy the products right away.
  • An email invitation to events to educate the customers to bring awareness about the latest products is the best way to keep the customers engaged.

Use the email marketing tool like Getesponse.com in addition to following the strategies mentioned above adopted by top companies to build a robust email campaign.Top companies like Hilton, Avon, Citroen are their trusted customers who regularly depend on email campaigns to spearhead sales.  Make GetResponse.com, the best online marketing site, your partner today to deliver business not just to the customers’ doorstep but right into the house-the Inbox.

Avail the 30-day free trial to make use of the top email marketing tool available today through GetResponse coupons or to find the best email marketing software at discounted prices.

 

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Choosing the Right Website Hosting Company to Begin Your Online Success

It doesn’t matter if you have a business online, a blog, or some other type of website, what you need is a great web host. Security, web site access, and important tools are a few things that a good website hosting business will provide.

When searching for the right web page hosting service, you need to remember the importance of a website running 24 hours a day, 7 days a week without constant technical interruptions. Do your research, and know which companies are not just available and cheap, but reliable enough to trust with keeping your website up and running.  Along with reliability and uptime you should consider their level of support and check for any bad reviews before making a decision.

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  10. Ipage – Free Domain at IPage Promo Code

Some hosting plans offer a free domain for one year if you purchase the annual plan.  For an example, Arvixe offers a free domain for life, and GoDaddy offers promo codes for new accounts which can help you save tremendously.  You can find GoDaddy promo codes on our site to save on new and existing services.

If you are still not sure which type of hosting needed for you website, then start small with shared web hosting.  Once you get a swing of how it all works then you can graduate to more robust packages such as VPS and dedicated hosting.  As your site grows then your hosting plan can be adjusted as well.  Make sure you check if the service provider offers a 30-day money back guarantee just in case you decide to switch to a better provider.

Addition Web Hosting Features

In the past we have learned that email is very important with having a website.  Not only is it easy for your visitors to remember, but its professional.  If you’re selling items on your site then a built-in ecommerce may be offered by these hosting sites.  If not, then Shopify would be an alternative to having an online shopping cart application.

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Back To School Laptop Deals in 2015

The Things You Should Consider When Seeking Out A Laptop

When you start looking for a laptop, you may find a lot of information. Some of it useful, and some of it outdated and pointless. It can be hard to determine what information is best. Lucky you found this particular article. You can use it to make good choices for back to school laptop deals by applying the following tips.

Occasionally, home shopping networks will have excellent prices on laptops. These sites offer monthly payment plans with no credit check. You can get a great laptop for less than $100 a month.

Before you start shopping for a new laptop, decide how much money you can spend on it know what you will be using it for. If you simply need a laptop for business or school, you can get a great laptop for less than one thousand dollars. In this case, make sure Microsoft Office is already loaded onto your computer.

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satellite-S55-C5247-600-01Make certain to have an established budget before you go laptop shopping. As you set your budget, think about the sort of laptop you seek. Are you a PC or a Mac person? Macs give cutting edge technology in graphics, making them ideal for people working in an environment rich in graphics.

If you’re considering buying a laptop, remember that most laptops can’t be used for gaming. Most low to mid ranged laptops lack separate graphics cards, instead relying on ones integrated into the CPU. While this works for most basic users, it’s not powerful enough to play most games. So if you want one you can play a modern game on, you have to remember to find out if it has a regular graphics card or not.

If you are looking for a very light weight laptop, consider a Netbook. Netbooks are light weight, very portable and usually less expensive than traditional laptops. The downside of Netbooks is that they are not as high functioning as traditional laptops. Still, if you are looking for a simplistic laptop with a budget friendly price, this is the way to go.

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Back to School Laptop Deals for Students Students

If you are a student, you may be able to use financial aid to buy your computer. Talk to an administrator at your school or a counselor about whether or not they have any programs which help students get laptops. While you may end up with a used model, the price will be right!

Like your laptop lightweight? Then go for a netbook or ultraportable laptop. These laptop varieties are very lightweight compared to the traditionally-sized laptops out there. In fact they can be about half the weight. These are perfect laptops for the travelers out there or for students who are always moving from classroom to classroom.

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You may not be ready to make a new laptop purchase today. It is not a good idea to jump right in and spend too much money on features you will not use. Rather use the time before your purchase to gather good information. Use that information, like the tips you found here, to make a choice that will make you happy.

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