Email Marketing is a time-tested platform to stay connected with your customers
Your smartphone buzzes suddenly. You know that a new email just landed in your inbox! Today in the generation of the smartphones, you get the notifications as and when you get an email. Imagine how easy it has got to communicate with the customers. As compared to the traditional mail advertising, the email marketing has evolved to be one of the biggest marketing strategies the world has ever seen.
Email marketing Vs. Traditional mail marketing
What is email marketing? When they invented World Wide Web, one of the many things that skyrocketed is the email marketing. As of today; the email marketing is just a second-best marketing strategy after the search marketing where the SEO and Google AdWords play a significant role. As opposed to the traditional mail marketing, which reaches the audience only when the customer checks the mail, the email marketing ensures timely delivery of the newsletters from the businesses. The other reason why the companies resort to email marketing is the fact that the latter is one of the cheapest forms of marketing.
However, the companies need to work towards an efficient email campaigning. The customers should not be led to believe that their inbox is being spammed. This one of the primary reasons why the traditional mail marketing still exists in today’s generation.Due to a casual approach adopted by a few advertisers, the customers assume that they are being spammed and tend to take the direct mail more seriously.
The above scenario can be brought under control to a major extent. The subscribers are now offered the choice to opt out of the subscriptions in case they are not interested. To avoid such a case though, a few pointers below can help the business take up a much efficient approach to touch base with the customers.
Email marketing needn’t be spamming
With a few companies’ negligence to come up with a proper worked out strategy to build a healthy relationship with the customers, many of them assume that their mailboxes are being unnecessarily spammed. They think twice before sharing their email ids with the advertisers. However, we have worked out a few essential steps that can help you establish a strong rapport with your customers.
- Identify customer needs ⇒ shape your goals
The email marketing is one of the proven strategies to hook the customers. There are apparently 3 x more email accounts than a Facebook and Twitter accounts put together, which means as advertisers, you are more likely to get a response through emails than a Facebook/Twitter account.
The key is in identifying what to communicate with the customers. Establish a goal, be precise in what you are trying to communicate to the audience.
- Are you launching a new product that the customers need to be aware?
- Are you offering a huge discount during a festival season?
- Are you launching a new website?
- Intend to communicate about a new upcoming event or a function?
Identifying the goal helps you stay focused on the clear communication and before you know the customers start anticipating the emails from you.
- Email list is important
Reports say a welcome letter is a key to set a foundation, to embark on a new relationship with the customers. The next is however to engaging the existing clients. As customers are God, giving them, the top priority is always important. Import the list of existing customers to the email marketing tool makes more sense than adding new customers to the list.
Once done, the next step is to identify the new customers.
The top email marketers follow the trend of a two-step campaigning formula-
Compelling content + easy subscribe opportunities= large email list
To create a compelling content should be your next step.
- Focused Content is the magnet
Instead of going for just the newsletters, finding newer ways to stay connected with the audience helps build their trust. It could be the current discounts being offered or sending out the best samples of the blog content on your website, or it could be to pass on the information like the free shipping upgrade; this is the content that enlightens the audience and motivates them to subscribe.
- Newsletters about the most happening things in a company are one of the best ways to stay in touch with the customers. Out of sight is out of mind. The newsletters help in staying on the top of the customers’ minds.
- An email campaign letting the customers know of your recently launched products encourages them to indulge in buying.
- Letting the customers know of the latest deals and discounts urges them to buy the products right away.
- An email invitation to events to educate the customers to bring awareness about the latest products is the best way to keep the customers engaged.
Use the email marketing tool like Getesponse.com in addition to following the strategies mentioned above adopted by top companies to build a robust email campaign.Top companies like Hilton, Avon, Citroen are their trusted customers who regularly depend on email campaigns to spearhead sales. Make GetResponse.com, the best online marketing site, your partner today to deliver business not just to the customers’ doorstep but right into the house-the Inbox.
Avail the 30-day free trial to make use of the top email marketing tool available today through GetResponse coupons or to find the best email marketing software at discounted prices.